🔥 The hottest toys right now — 2026-09-14

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

What is the viral NeeDoh toy, and why is it out of stock everywhere?

So cute its a crime! Why Jellycat plushies are the latest toy craze

Early birds get a jump on holiday shopping — and industry insiders preview this year’s hottest toys

Jellycat, Lego, Sonny Angels: Why adults are splashing out on toys

Japan's Latest Capsule Toy Craze

Our Toy Editor Hand-Picked the 124 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More

Labubu doll | Plush Toy, Kasing Lung, Viral, Pop Mart, Background, Creation, Accessories, Trivia, & Facts

The toy your kid will ask for by name — Barbie is trending hard.

The toy your kid will ask for by name — Squishmallow is trending hard.