🔥 The hottest toys right now — 2026-09-12

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Our Toy Editor Hand-Picked the 124 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More

Japan's Latest Capsule Toy Craze

Early birds get a jump on holiday shopping — and industry insiders preview this year’s hottest toys

Spider-Man: Brand New Day merchandise: New must-have toys and gear for every fan

Spider-Man: Brand New Day merchandise: New must-have toys and gear for every fan

Labubu doll | Plush Toy, Kasing Lung, Viral, Pop Mart, Background, Creation, Accessories, Trivia, & Facts

So cute its a crime! Why Jellycat plushies are the latest toy craze

The toy your kid will ask for by name — Barbie is trending hard.