🔥 The hottest toys right now — 2026-09-11

Amazon Is Selling Your Favorite Retro Toys—and It's Like We've Time-Traveled

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Japan's Latest Capsule Toy Craze

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

‘Proud’ Golden Retriever Growls When Mom Asks About His New Toy, Then Does This Every Time

Spider-Man: Brand New Day merchandise: New must-have toys and gear for every fan

Spider-Man: Brand New Day merchandise: New must-have toys and gear for every fan

Early birds get a jump on holiday shopping — and industry insiders preview this year’s hottest toys

Squishmallows from Jazwares Takes Home Prestigious “Toy of the Year®” Award for 2023

Our Toy Editor Hand-Picked the 124 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More