🔥 The hottest toys right now — 2026-09-10

The toy your kid will ask for by name — Squishmallow is trending hard.

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Characters is having a moment: sold-out shelves and packed feeds.

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Stores is having a moment: sold-out shelves and packed feeds.

Our Toy Editor Hand-Picked the 124 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More

14 Best Toys for Adults Who Need a Break From Being Grown-Up

Amazon Is Selling Your Favorite Retro Toys—and It's Like We've Time-Traveled

Labubu doll | Plush Toy, Kasing Lung, Viral, Pop Mart, Background, Creation, Accessories, Trivia, & Facts

Jellycat Collectors Can’t Get Enough of the New Summer Plushes