🔥 The hottest toys right now — 2026-09-08

STEM is having a moment: sold-out shelves and packed feeds.

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Where Can You Buy NeeDohs? Everything To Know About the Viral Collectible

Premium toys drive US toy market rebound

Questions remain after 3-year-old dies following toy kitchen incident

Our Toy Editor Hand-Picked the 124 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More

So cute its a crime! Why Jellycat plushies are the latest toy craze

Labubu doll | Plush Toy, Kasing Lung, Viral, Pop Mart, Background, Creation, Accessories, Trivia, & Facts

The toy your kid will ask for by name — Squishmallow is trending hard.

Jellycat, Lego, Sonny Angels: Why adults are splashing out on toys