🔥 The hottest toys right now — 2026-09-07

Squishmallows from Jazwares Takes Home Prestigious “Toy of the Year®” Award for 2023

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Adults are spending big on toys

NeeDohs are the new viral toy: What to know

Our Toy Editor Hand-Picked the 124 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More

Holiday Toy Trends Come to Life Through the Toy of the Year® Award 2026 Finalists

Labubu doll | Plush Toy, Kasing Lung, Viral, Pop Mart, Background, Creation, Accessories, Trivia, & Facts

Blind box toys and Jellycat plushies: China’s new spending craze

The toy your kid will ask for by name — Barbie is trending hard.

Amazon Is Selling Your Favorite Retro Toys—and It's Like We've Time-Traveled