🔥 The hottest toys right now — 2026-09-06

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Our Toy Editor Hand-Picked the 124 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More

Where Can You Buy NeeDohs? Everything To Know About the Viral Collectible

Holiday Toy Trends Come to Life Through the Toy of the Year® Award 2026 Finalists

STEM is having a moment: sold-out shelves and packed feeds.

Blind box toys and Jellycat plushies: China’s new spending craze

Labubu doll | Plush Toy, Kasing Lung, Viral, Pop Mart, Background, Creation, Accessories, Trivia, & Facts

The toy your kid will ask for by name — Barbie is trending hard.

The toy your kid will ask for by name — Squishmallow is trending hard.

Hottest Indoor Toys for Winter: Magna-Tiles, Bounce House, More!