🔥 The hottest toys right now — 2026-09-01

The toy your kid will ask for by name — NeeDoh is trending hard.

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Fans snag toys and nostalgia as Japanese claw machine craze hits Maryland

Our Toy Editor Hand-Picked the 124 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More

Blind box toys and Jellycat plushies: China’s new spending craze

Labubu doll | Plush Toy, Kasing Lung, Viral, Pop Mart, Background, Creation, Accessories, Trivia, & Facts

The toy your kid will ask for by name — Barbie is trending hard.

This year's fidget spinner? How pop its have become the latest toy trend

The toy your kid will ask for by name — Squishmallow is trending hard.

Hottest Indoor Toys for Winter: Magna-Tiles, Bounce House, More!