🔥 The hottest toys right now — 2026-08-31

The toy your kid will ask for by name — NeeDoh is trending hard.

Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about

Fans snag toys and nostalgia as Japanese claw machine craze hits Maryland

Blowing up right now — Impact is the one everyone's grabbing.

Blowing up right now — Almost is the one everyone's grabbing.

7-Year-Old Girl In Coma After Squishy Toy Explodes During Viral TikTok Challenge

Butter Squishies Have Taken Over TikTok—Here's How to Find One

Our Toy Editor Hand-Picked the 124 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More

Labubu doll | Plush Toy, Kasing Lung, Viral, Pop Mart, Background, Creation, Accessories, Trivia, & Facts

Blind box toys and Jellycat plushies: China’s new spending craze