1. Labubu
Is NeeDoh the new Labubu? The obsession with these viral squishies and the class action suit you should know about
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2. NeeDoh
NeeDohs are the new viral toy: What to know
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3. Right
Blowing up right now — Right is the one everyone's grabbing.
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4. Characters
Characters is having a moment: sold-out shelves and packed feeds.
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5. Hello Kitty
Blowing up right now — Hello Kitty is the one everyone's grabbing.
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6. Friends
Friends is having a moment: sold-out shelves and packed feeds.
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7. LEGO
LEGO is having a moment: sold-out shelves and packed feeds.
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8. Pop Mart
Pop Mart’s Labubu is the latest toy craze in a long line of fads that have gripped generations
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9. Jellycat
So cute its a crime! Why Jellycat plushies are the latest toy craze
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10. Squishmallow
The toy your kid will ask for by name — Squishmallow is trending hard.
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