1. NeeDoh
The toy your kid will ask for by name — NeeDoh is trending hard.
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2. Dumpling
Dumpling is having a moment: sold-out shelves and packed feeds.
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3. Labubu
Is NeeDoh the new Labubu? Here’s why everyone is obsessed with these viral squishies
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4. LEGO
LEGO is having a moment: sold-out shelves and packed feeds.
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5. Cool
Top Summer Toys to Keep Kids Cool and Entertained
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6. Jellycat
My Teens Love Owala, Lululemon, Jellycat & More—The 18 Gifts They Want Start at $10
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7. Butt Face
Meet Butt Face, the New Unhinged Toy Your Kids Are Going to Be Obsessed With
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8. Pop Mart
Labubu or Pazuzu? The truth behind Pop Mart’s viral demon toy panic and billion-dollar backlash
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9. Squishmallow
The toy your kid will ask for by name — Squishmallow is trending hard.
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10. Sonny Angel
Jellycat, Lego, Sonny Angels: Why adults are splashing out on toys
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