1. Labubu
Is NeeDoh the new Labubu? Here’s why everyone is obsessed with these viral squishies
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2. NeeDoh
The toy your kid will ask for by name — NeeDoh is trending hard.
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3. LEGO
LEGO is having a moment: sold-out shelves and packed feeds.
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4. Pop Mart
Pop Mart’s Labubu is the latest toy craze in a long line of fads that have gripped generations
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5. Jellycat
So cute its a crime! Why Jellycat plushies are the latest toy craze
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6. Barbie
The toy your kid will ask for by name — Barbie is trending hard.
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7. Squishmallow
The toy your kid will ask for by name — Squishmallow is trending hard.
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8. Sonny Angel
Jellycat, Lego, Sonny Angels: Why adults are splashing out on toys
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9. Magna-Tiles
The 70 Best Gifts For Five-Year-Olds, From Magna-Tiles To Furbies, Starting At Just $6
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10. Pop It
This year's fidget spinner? How pop its have become the latest toy trend
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