1. Squishmallow
As a Mom of 5, I Know Toys—My Top 100 Black Friday Toy Deals Include Lego, Squishmallow, & More From $5
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2. Labubu
Is NeeDoh the new Labubu? Here’s why everyone is obsessed with these viral squishies
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3. NeeDoh
TikTok NeeDoh Challenge: Nassau County fire marshal warns of trend that has left children badly burned
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4. Pop Mart
A Labubu movie? Pop Mart, Sony team up to bring viral toy to life.
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5. LEGO
Our Toy Editor Hand-Picked the 103 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More
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6. Jellycat
So cute its a crime! Why Jellycat plushies are the latest toy craze
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7. Magna-Tiles
Hottest Indoor Toys for Winter: Magna-Tiles, Bounce House, More!
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8. Sonny Angel
Jellycat, Lego, Sonny Angels: Why adults are splashing out on toys
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9. Pop It
This year's fidget spinner? How pop its have become the latest toy trend
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