🔥 The hottest toys right now — 2026-07-25

As a Mom of 5, I Know Toys—My Top 100 Black Friday Toy Deals Include Lego, Squishmallow, & More From $5

Is NeeDoh the new Labubu? Here’s why everyone is obsessed with these viral squishies

We're Calling It: These Are the Coolest New Toys to Get Excited for This Year

TikTok NeeDoh Challenge: Nassau County fire marshal warns of trend that has left children badly burned

The Only Toy Gift Guide for a 3-Year-Old You’ll Ever Need

These Are the Most Popular Squishmallows, Including Maui the Pineapple, Benny the Bigfoot, and More

A Labubu movie? Pop Mart, Sony team up to bring viral toy to life.

Our Toy Editor Hand-Picked the 103 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More

So cute its a crime! Why Jellycat plushies are the latest toy craze

The 70 Best Gifts For Five-Year-Olds, From Magna-Tiles To Furbies, Starting At Just $6