Updated today from ToyPal's daily scan of news, TikTok & Google Trends. These are the toys genuinely blowing up this week — every link goes straight to Amazon.

The viral rise of squishy sensory toys: What to buy if you can't find a NeeDoh
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Our Toy Editor Hand-Picked the 103 Best Gifts for Kids of All Ages, From Melissa & Doug, Lego & More
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Is NeeDoh the new Labubu? Here’s why everyone is obsessed with these viral squishies
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We Found The 50 Best Toys for 6-Year-Olds, From Hot Wheels to Barbie, Starting From Just $7
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A Labubu movie? Pop Mart, Sony team up to bring viral toy to life.
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Why Are Squishmallows So Trendy Right Now? A Look at What's Driving This Plush Toy's Popularity
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So cute its a crime! Why Jellycat plushies are the latest toy craze
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The 70 Best Gifts For Five-Year-Olds, From Magna-Tiles To Furbies, Starting At Just $6
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Jellycat, Lego, Sonny Angels: Why adults are splashing out on toys
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This year's fidget spinner? How pop its have become the latest toy trend
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